About The Brand

“Swimwear should be as unique and beautiful as the women wearing them, and ready for wherever travel takes them.”

Founder and Designer Ashley Busch has an affinity for swimwear that drew her to create her own swim brand for women who crave timeless silhouettes that are enhanced with intricate designs and unique details. The 2019 debut collection draws inspiration from travel destinations, natural elements, and an array of eye-catching textures and colors.  Monarch Reign focuses on creating a fit that is just right; feminine while being supportive and comfortable.  The foundation for each design is the belief that swimwear should be as unique and beautiful as the women wearing them, and ready for wherever travel takes them.

The brand’s namesake is inspired by the Monarch butterfly. Their power combined with a delicate exterior and unceasing confidence embody the feminine spirit. When you believe in yourself there are endless possibilities that are driven by hope, strength, and encouragement. Ashley has strong beliefs on the impact fashion can have on our earth. It is a brand mission to ensure that Monarch Reign is eco-conscious, leaving a positive sustainable effect on the environment.  For every purchase made, 10% will be donated to the Charlotte chapter of Sufrider. 

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